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The study found that women's average reply rate was less than 20 percent.

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Bruch told Business Insider she cannot specify which dating site was used due to a non-disclosure agreement. The sample sizes ranged from 9, men in Boston and 9, women in Seattle to 44, men and 50, women in New York.

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Desirability was measured using an algorithm that rates someone as more desirable if other desirable people send them a message. University of Michigan professors Elizabeth Bruch and M.

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More from Business Insider: But even though the response rate is low, our analysis shows that 21 per cent of people who engage in this aspirational behaviour do get replies from a mate who is out of their league, so perseverance pays off. More than 80 percent of first messages in the data set came from men, so the researchers included replies for a fuller picture of women's desires.

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Men and women both wrote much longer messages to people who were more desirable, the study found. A woman's desirability, on average, goes down from age 18 to age 60, while men's desirability peaks around age 50 and then drops.

The researchers focused on initial messages sent during a one-month period, saying that they most effectively indicate attraction between two people. For men, all other ethnicities made up less than 10 percent of the data set, with the exception of Hispanic men in New York.

Dating site users have a variety of methods for judging desirability, including age, sexual orientation, and responses to open-ended questions. Bruch and Newman also found that desirability is correlated with age: A higher percentage of women than men had college degrees in each of the four cities.

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Asian women and white men were ranked as the most desirable across the four cities, according to the study. For men, education was always more desirable, while women's postgraduate education was associated with lower desirability, the study found.

This article was originally published by Business Insider. Nearly three quarters of men and women in each city were white. Newman, who study human behaviour, analysed the messages between heterosexual people from four cities in the United States — New York, Chicago, Seattle, and Boston.

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Demographic information was analysed as well. Among women of colour, only Asian women in New York made up more than 10 percent of their city's users.

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Bruch and Newman concluded that men and women pursue others based on both matching and competition.